managementscienceУправленческие науки / Management SciencesManagement Sciences2304-022X2618-9941Financial University under The Government of Russian Federation10.26794/2304-022X-2019-9-1-28-36managementscience-193Research ArticleСТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТSTRATEGIC MANAGEMENTИнтегрированный подход к управлению внутренними и внешними кризис-коммуникациями в организациях. Часть 1Integrated Approach to the Management of Internal and External Crisis Communications in Organizations. Part 1https://orcid.org/0000-0002-6939-5704АлифановаТ. И.AlifanovaT. I.

Татьяна Ильдаровна Алифанова — аспирант кафедры управления организацией экономического факультета.

Tatyana I. Alifanova — post-graduate student of the department of management of the organization of the economic faculty.

Moscow

tatyana.alifanova@gmail.comМГУ имени М. В. ЛомоносоваРоссияMoscow State University named after M.V. LomonosovRussian Federation201910042019912836Copyright © Алифанова Т.И., 20192019Алифанова Т.И.Alifanova T.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://managementscience.fa.ru/jour/article/view/193

Несмотря на то, что в научно-исследовательских разработках в области управления организацией значительное место отводится вопросам изучения кризисных ситуаций и кризисного управления, результаты исследований все же остаются достаточно фрагментированными, что затрудняет выбор правильного пути в дальнейшем продвижении в этом направлении. Для решения этой задачи предлагается рассмотреть интегрированную структуру кризисов и управления ими, основанную на исследованиях в области стратегического менеджмента, организационной теории и организационного поведения, а также исследованиях в области связей с общественностью и корпоративных коммуникаций. В посвященной кризисам и кризис-менеджменту литературе можно выделить два основных направления. Первое — где основное внимание уделяется внутренней динамике развития кризиса и второе — где внимание организации сосредоточивается на внешнем управлении заинтересованными сторонами или стейкхолдерами. В настоящей статье сначала будут введены основные понятия для каждого из названных направлений, затем выделены их общие черты и на основе результатов исследований, предложенных в обширном списке приведенной ниже литературы, оба направления будут объединены в одну интегрированную структуру. За основу в этом списке автор принимает исследование Дж. Банди, М. Пфаррера, К. Шорта и Т. Кумбса «Кризис и кризис-менеджмент. Интеграция, интерпретация и исследование» [1] и статью К. Пирсон и Дж. Клар, «Рефрейминг кризис менеджмента» [2]. В целом используемый в настоящей работе список источников охватывает работы зарубежных авторов, опубликованные в 1998–2015 гг.

In spite of the fact the important place is allocated for issues of studying of crisis management situations in the field of management research and development of the organization, results of researches nevertheless remain rather fragmented which complicates the choice of the correct way in further promotion. For the solution of this task it is offered to consider the integrated structure of crises and its management based on the researches in the field of strategic management, the organizational theory and behavior as well as researches in the field of public relations and corporate communications. There are two main directions in the publications devoted to crises and its management. The first one is focused on the internal dynamics of crisis development. The second one, when the company focuses on an external stakeholder management. At first, there will be entered the basic concepts for each of the above mentioned directions in the paper, and after both directions will be united into the single integrated structure, then their common features will be highlighted and based on the researches results are offered in the extensive list of publications below. Here in the list the author assumes J. Bundy, M. Pfarrer, K. Short and T. Koombs’s research as a basis “Crisis and crisis management. Integration, interpretation and research” [1] and the article of K. Pearson and J. Klar, “Refreyming management crisis” [2]. In general, the sources list of the paper covers foreign authors works’ that had been published in 1998–2015.

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The authors declare that there are no conflicts of interest present.