managementscienceУправленческие науки / Management SciencesManagement Sciences2304-022X2618-9941Financial University under The Government of Russian Federation10.26794/2404-022X-2019-9-2-23-33managementscience-205Research ArticleСТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТSTRATEGIC MANAGEMENTИнтегрированный подход к управлению внутренними  и внешними кризис-коммуникациями в организациях.  Часть 2Integrative Approach to Internal and External Crisis  Communications Management. Part 2https://orcid.org/0000-0002-6939-5704АлифановаТ.  И. AlifanovaT.  I. 

Татьяна Ильдаровна Алифанова — аспирант кафедры управления организацией экономического факультета

Tatyana I. Alifanova — Post-graduate student of the Department of Management of the Organization of the Economic faculty

tatyana.alifanova@gmail.comМосковский государственный университет имени М. В. Ломоносова, МоскваРоссияLomonosov Moscow State university, MoscowRussian Federation201901072019922333Copyright © Алифанова Т.И., 20192019Алифанова Т.И.Alifanova T.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://managementscience.fa.ru/jour/article/view/205

Как было отмечено в первой части настоящей статьи, в обширной литературе, посвященной кризисам и кризис-ме-неджменту, можно выделить два основных направления: внутреннее, где особое внимание уделяется техническим и структурным аспектам кризиса, и внешнее, где внимание организации акцентируется на управлении заинтересо-ванными сторонами, или стейкхолдерами. Несмотря на то что в течение последних 20 лет каждое из этих направле-ний развивалось в значительной степени самостоятельно, было обнаружено наличие определенного числа возмож-ностей для их интеграции. На основе результатов исследований, приведенных в обширном списке используемой литературы, будет показано, как оба эти направления могут быть объединены в одну интегрированную структуру. При этом исследование потенциала синтеза внутреннего и внешнего направлений будет охватываться временными рамками трех основных кризисных этапов: докризисной профилактики, кризисного управления и получения пост-кризисных результатов, а термин «кризисное управление» будет в самом широком смысле отражать деятельность на этих этапах организационного менеджмента.

As noted in the first part of the paper in the extensive literature on crises and crisis management, it is possible to allocate two main directions: internal —  where the main attention is paid to technical and structural aspects and external — where the organization focuses on managing of stakeholders. Despite the fact that over past 20 years each of these directions has being developed to a large extent independently, it had been revealed that there were definite number of opportunities for their integration. Based on the results of research given in the extensive list of used literature, it will be shown how both of these perspectives can be combined into single integrated structure. At the same time the study of potential for synthesis of internal and external perspectives is going to be covered by time frame of three main crisis stages: pre-crisis prevention, crisis management and post-crisis outcomes, and term “crisis management” will reflect activities at these stages of organizational management in broadest sense.

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The authors declare that there are no conflicts of interest present.