The Use of Project Management to Create a New Product/Service with Maximized Customer Value

The object of study is PMBOK, Scrum, Agile modern project management concepts. The authors studied the efficiency of design approaches to create new high-value consumer products/services, which had led to the development of the author’s approach to project management with a flexible approach to development. The study has also evaluated the following indicators: the time of a new product/service development, the most important criterion is the speed of a new product/service output to the market; the cost of the development process; the knowledge level in the project team; the complexity and the labour intensity of the methods used, etc. The use of project management techniques on its own account cannot create a product with maximized consumer value. A combination of approaches and methods such as Quality Function Deployment (QFD, Quality Function Deployment), long-term planning of product quality (APQP, Advanced Product Quality Planning), etc. are the key project team competencies. Project management concept covers such an important component in the process of a new product/service development as the foundation of cross-functional teams to use joint activity effectively for achieving collaboration (collaboration) as the project objectives. The social communications, based on the creation of professional associations, including the Internet play not less role in the process of collaboration. The authors, taking into consideration the full range of necessary competences in this article, make emphasis specifically on project management methodology.

Scrum, Agile, PMBOK management, Scrum, Agile, new product development, consumer value, cost price, project team, PMBOK management, Scrum, Agile, new product development, consumer value, cost price, project team

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