STRATEGIC APPROACHES TO FURTHER BUSINESS EDUCATION MANAGEMENT IN THE INTERNATIONAL COMPETITION CONTEXT
https://doi.org/10.26794/2304-022X-2017-7-2-78-86
Abstract
Factors that contribute to more intense competition in the Russian business education market include the internationalization of business practices and the development of international management standards, which enhance the attractiveness of foreign business schools for the Russian consumers of educational services. The results of research carried out at the Faculty of Economics in Lomonosov Moscow State University illustrate the dynamic changes in the factors that determine the competitiveness in the Russian market for business education. The authors show that the new features of further professional business education providers’ strategic behavior appear in Russia: the emphasis is on network cooperation such as joint development of educational products with business organizations and foreign business schools, increased diversity of educational programs and new emphases in their content structure, with greater attention to international companies and networks management, cross-cultural communication in business, interdisciplinary aspects and global trends in the innovative development.
About the Authors
V. V. Gerasimenko
Economic Faculty of Lomonosov Moscow State University
Russian Federation
Doctor of Economics, Professor, Head of the Marketing Department, Deputy Dean for Scientific Affairs, Economic Faculty
Russian Federation
Doctor of Economics, Professor, Head of the Marketing Department, Deputy Dean for Scientific Affairs, Economic Faculty
V. V. Molchanova
Economic Faculty of Lomonosov Moscow State University
Russian Federation
Doctor of Economics, Professor, Department of Organization Management, Deputy Dean for Supplementary Education, Economic Faculty
Russian Federation
Doctor of Economics, Professor, Department of Organization Management, Deputy Dean for Supplementary Education, Economic Faculty
References
1. Kodeih F., Greenwood R. Responding to Institutional Complexity: The Role of Identity. Organization Studies, 2014, vol. 35 (1), pp. 7–39.
2. Battilana, J., Dorado S. Building sustainable hybrid organizations: The case of commercial microfinance organizations. Academy of Management Journal, 2010, vol. 53 (6), pp. 1419–1440.
3. Moratis L. Decoupling Management Education: Some Empirical Findings, Comments, and Speculation. Journal of Management Inquiry, 2016, vol. 25 (3), pp. 235–239.
4. Blass E., Hayward P. Developing globally responsible leaders: What role for business schools in the future? Futures, 2015, vol. 66, pp. 35–44.
5. Gerasimenko V., Razumova T., Echenique V. Discussing “MBA crisis”: current challenges and trends in business as evidenced by the educational experience. ICERI2015 Proceedings: 8th International Conference of Education, Research and Innovation, Seville, Spain. 18–20 November, 2015, IATED Academy Ceville, Spain, pp. 8174–8181.
6. Lamb P., Currie G. Eclipsing adaptation: The translation of the US MBA model in China. Management Learning, 2011, vol. 43 (2), pp. 217–230.
7. Currie G., Knights D. Reflecting on a critical pedagogy in MBA education. Management Learning, 2003, vol. 34 (1), pp. 27–50.
8. Sturdy A., Gabriel Y. Missionaries, mercenaries or car salesmen? MBA teaching in Malaysia. Journal of Management Studies, 2000, vol. 37 (7), pp. 979–1002.
9. Герасимов Б.Н. Развитие профессионализма управленцев // Управленческие науки. 2016. № 4 (17). С. 90–101 / Gerasimov B. N. Razvitie professionalizma upravlencev [The development of professional managers]. Upravlencheskie nauki — Management Sciences, 2016, vol. 4 (17), pp. 90–101 (in Russian).
10. Виханский О. С. Концептуальное изменение бизнес-образования // Проблемы теории и практики управления. 2014. № 10. С. 33–40 / Vihanskij O.S. Konceptual’noe izmenenie biznes-obrazovaniya [Conceptual change in business education]. Problemy teorii i praktiki upravlenija — Theoretical and Practical Aspects of Management, 2014, vol. 10, pp. 33–40 (in Russian).
11. Высшее образование: контроль не ослаблять, качество повышать. Пресс-выпуск. 2016. № 3151. 13 июля. URL: https://wciom.ru/index.php?id=236&uid=115775 (дата обращения: 13.07.2016) / Vysshee obrazovanie: kontrol’ ne oslablyat’, kachestvo povyshat’ [Higher education: control not to weaken, the quality to improve]. Press-vypusk — Press-vipusk, 2016, no. 3151, 13 July. URL: https://wciom.ru/index. php?id=236&uid=115775 (accessed: 13.07.2016) (in Russian).
12. Lancione M., Clegg S. The lightness of management learning. Management Learning, 2015, vol. 46 (3), pp. 280–298.
13. Gerasimenko V., Razumova T., Echenique V. Rethinking further professional education: search for multidisciplinary and new technological approaches. Proceedings of 9th International Technology, Education and Development Conference (INTED2015), IATED Academy, Madrid, Spain, pp. 3270–3276.
14. Эвенко Л. И. Заметки о развитии бизнес-образования // Бизнес-образование. 2016. № 1 (37). С. 40–43 / Jevenko L.I. Zametki o razvitii biznes-obrazovaniya [Notes on the development of business education]. Biznes-obrazovanie — Business Education, 2016, vol. 1 (37), pp. 40–43 (in Russian).
15. Cavanaugh M., Giapponi C. and Golden T. Digital Technology and Student Cognitive Development: The Neuroscience of the University Classroom. Journal of Management Education, 2016, vol. 40 (4), pp. 374–397.
Review
For citations:
Gerasimenko V.V., Molchanova V.V. STRATEGIC APPROACHES TO FURTHER BUSINESS EDUCATION MANAGEMENT IN THE INTERNATIONAL COMPETITION CONTEXT. Management Sciences. 2017;7(2):78-86. (In Russ.) https://doi.org/10.26794/2304-022X-2017-7-2-78-86
Views:
670
Email this article 
