Интегрированный подход к управлению внутренними и внешними кризис-коммуникациями в организациях. Часть 2
Аннотация
Как было отмечено в первой части настоящей статьи, в обширной литературе, посвященной кризисам и кризис-ме-неджменту, можно выделить два основных направления: внутреннее, где особое внимание уделяется техническим и структурным аспектам кризиса, и внешнее, где внимание организации акцентируется на управлении заинтересо-ванными сторонами, или стейкхолдерами. Несмотря на то что в течение последних 20 лет каждое из этих направле-ний развивалось в значительной степени самостоятельно, было обнаружено наличие определенного числа возмож-ностей для их интеграции. На основе результатов исследований, приведенных в обширном списке используемой литературы, будет показано, как оба эти направления могут быть объединены в одну интегрированную структуру. При этом исследование потенциала синтеза внутреннего и внешнего направлений будет охватываться временными рамками трех основных кризисных этапов: докризисной профилактики, кризисного управления и получения пост-кризисных результатов, а термин «кризисное управление» будет в самом широком смысле отражать деятельность на этих этапах организационного менеджмента.
Об авторе
Т. И. Алифанова
Московский государственный университет имени М. В. Ломоносова, Москва
Россия
Россия
Татьяна Ильдаровна Алифанова — аспирант кафедры управления организацией экономического факультета
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Для цитирования:
Алифанова Т.И. Интегрированный подход к управлению внутренними и внешними кризис-коммуникациями в организациях. Часть 2. Управленческие науки. 2019;9(2):23-33. https://doi.org/10.26794/2404-022X-2019-9-2-23-33
For citation:
Alifanova T.I. Integrative Approach to Internal and External Crisis Communications Management. Part 2. Management Science. 2019;9(2):23-33. (In Russ.) https://doi.org/10.26794/2404-022X-2019-9-2-23-33
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