ADAPTATION OF RUSSIAN FIRMS TO THE EXTERNAL ENVIRONMENT CHANGES: THE ROLE OF ELECTRONIC BUSINESS
https://doi.org/10.26794/2304-022X-2016--1-61-73
Abstract
The article2 discusses the possibility of using e-business tools for companies to save strategic stability under a shrinking market. The analytical study results in singling out consumer preferences under unstable external environment, as well as Russian companies’ opportunities of using e-business to form a new value. Advantages of e-business to maintain and increase market share under the conditions of consumer drop in demand are defined. The consumer survey and its results analysis have been conducted using the method of content analysis. This approach allowed to draw some conclusions regarding the features of building business models using e-business, to identify opportunities for transformation, aimed not only at improving the efficiency and competitiveness, but also on creating a new value for consumers in order to maintain and increase existing market share and to establish new markets of consumers.business allows to create a new value based on increasing efficiency by reducing, first of all, transaction costs, by decreasing asymmetric information, increasing the speed of transactions and so on. E-business strategies make it easier to create the effect of customer “locking”, i. e. the creation of various loyalty programs, the deepening of customization through the use of Big Data tools, consisting in the initial data analysis. The results of the latter determine the problems and opportunities to improve offers for customers.
About the Authors
A. Trachuk
Financial University
Russian Federation
Russian Federation
Doctor of Economic Sciences, Professor of the Department of Strategic and Crisis Management of the Financial University, director of the Management Department of the Financial University;
director general of FSUE “Goznak” of the Ministry of Finance of the Russian Federation
N. Linder
Financial University
Russian Federation
Candidate of Economic Sciences, Docent, Deputy Dean of Management Faculty, Associate Professor of the Chair “Strategic and nti-crisis management”
Russian Federation
Candidate of Economic Sciences, Docent, Deputy Dean of Management Faculty, Associate Professor of the Chair “Strategic and nti-crisis management”
References
1. Trachuk A. V. Biznes-modeli dlja gipersvjazannogo mira [Business-models for the hyper-linked world]. Upravlencheskie nauki sovremennoj Rossii — Management sciences of the present-day Russia, 2014, vol. 1, no. 1, pp. 20–26 (in Russian).
2. Singh M. and Byrne J. Performance Evaluation of e-Business in Australia. The Electronic Journal of Information Systems Evaluation. 2006, vol. 8, iss. 1, pp. 71–80.
3. Agarwal S., Erramilli M. K. and Dev C. Market orientation and performance in service firms: role of innovation. Journal of Services Marketing, 2003, vol. 17, pp. 68–82.
4. Hult G.T.M., Hurley R. F., Knight G. A. Innovativeness: its antecedents and impact on business performance. Industrial Marketing Management, 2004, vol. 33, pp. 429–438.
5. Sandvik, I. L., Sandvik, K. The impact of market orientation on product innovativeness and business performance. International Journal of Research in Marketing, 2003, vol. 20, pp. 355–376.
6. Jimenez D. J., Valle R. S. The role of market orientation and organizational learning. European Journal of Innovation management, 2008, vol. 11 (3), pp. 389–412.
7. Narver J. C., Slater S. F., McLachlan D. L. Responsive and proactive market orientation and new-product success. The Journal of Product Innovation Management, 2004, vol. 21, pp. 334–347.
8. Tsai K., Chou C., Kuo J. The curvilinear relationships between responsive and proactive market performance: a contingent link. Industrial Marketing Management, 2008, vol. 37 (8), pp. 884–894.
9. Combe М. Introduction to e bussines. Management and strategy. Boston, MA, Routledge, 2013, 380 p.
10. Janssen W., Steen M. W.A. and Franken H. Business Process Engineering versus E-business Engineering. Proceedings of the 36th Hawaii International Conference on System Sciences, 2003, pp. 1–135.
11. Bendoly E. and Schoenherr T. ERP System and Implementation-process Benefits: Implications for B2B e-Procurement. International Journal of Operations & Production Management, 2005, vol. 25, iss. 4, pp. 304–319.
12. Trachuk A. V., Linder N. V. Transformacija biznes-modelej jelektronnogo biznesa v uslovijah nestabil’noj vneshnej sredy [Transformation of business models e-business in volatile environment]. Jeffektivnoe antikrizisnoe upravlenie — Effective crisis management, 2015, no. 2, pp. 58–71 (in Russian).
13. Trachuk A. V., Linder N. V., Antonov D. A. Vlijanie informacionno-kommunikacionnyh tehnologij na biznes-modeli sovremennyh kompanij [The impact of information and communication technologies on the business models of modern companies]. Jeffektivnoe antikrizisnoe upravlenie — Effective crisis management, 2014, no. 6, pp. 60–68 (in Russian).
Review
For citations:
Trachuk A., Linder N. ADAPTATION OF RUSSIAN FIRMS TO THE EXTERNAL ENVIRONMENT CHANGES: THE ROLE OF ELECTRONIC BUSINESS. Management Sciences. 2016;6(1):61-73. (In Russ.) https://doi.org/10.26794/2304-022X-2016--1-61-73
Views:
688
Email this article 
