Human resource management ecosystem in the context of business digitalization.

In the context of digital economy business is increasingly choosing the ecosystem model of development, which leads to scientific interest in the formation of new approaches to human resource management (HRM). The role of human capital within business ecosystems is growing; both internal and external participants create its value to the organization. Many stakeholders get involved in working out HRM solutions, including managers, employees, HR specialists, ecosystem partners, suppliers and HR services providers. With a view of co-creating value and enhancing business competitiveness in the market, there comes a need for the formation of HRM ecosystems integrating necessary resources. The aim of the research is to determine the characteristic features and structural model of HRM ecosystems in the context of business digitalization. Currently, HRM ecosystems are at an early stage of formation and represent technocratic models in the form of a «marketplace» of multiple HR tools, which constitutes the risk of their overloading and turning into a “patchwork” of digital technologies. The emerging transition towards human-centric HRM ecosystems shifts the focus from technologies to strategic business goals and people’s well-being in the working place. The scientific result of the research is the identification of technocratic and human-centric HRM ecosystems distinctive features as well as the suggestion of a structural model-in transit, comprising humanitarian and technological components. Within the research, there were used general scientific methods of comparison, analysis, generalization, as well as scientific interpretation of the authors’ theoretical and practical experience. The research outcomes may be of interest to scientific and business communities in terms of developing the methodology of the ecosystem approach to HRM in the context of business digitalization.

1. Kobylko A. A. Prospects of developing business ecosystems: Competition, cooperation, specialization. Russian Journal of Economics and Law. 2022;16(4):728–744. (In Russ.). DOI: 10.21202/2782–2923.2022.4.728–744

2. Kulapov M.N., Pereverzeva E.I., Kirillova O.Y. Business ecosystems: Definitions, typologies, development practices. Voprosy innovatsionnoi ekonomiki = Russian Journal of Innovation Economics. 2022;12(3):1597–1612. (In Russ.). DOI: 10.18334/vinec.12.3.115234

3. Statsenko V.V., Bychkova I.I. Ecosystem approach in building modern business models.Industrial’naya ekonomika = Industrial Economics. 2021;(1):45–61. (In Russ.). DOI: 10.475776/2712–7559_2021_1_45

4. Ulrich D., Yeung A. Reinventing the organization: How companies can deliver radically greater value in fast changing markets. Boston, MA: Harvard Business Review Press; 2019. 336 p. (Russ. ed.: Ulrich D., Yeung A.Novaya model’ organizatsii: kak postroit’ bolee sil’nuyu i gibkuyu organizatsiyu. Moscow: Bombora; 2022. 304 p.).

5. Jacobides M. G., Cennamo C., Gawer A. Towards a theory of ecosystems. Strategic Management Journal. 2018;39(8):2255–2276. DOI: 10.1002/smj.2904

6. Moore J. F. The death of competition: Leadership and strategy in the age of business ecosystems. New York, NY: Harper Business; 1997. 315 p.

7. Dietz M., Khan H., Rab I. How do companies create value from digital ecosystems? Washington, DC: McKinsey & Company; 2020. 9 p. URL: https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/How%20do%20companies%20create%20value%20from%20digital%20ecosystems/How-do-companies-create-value-from-digital-ecosystems-vF.pdf (accessed on 07.07.2024).

8. Kleiner G. B. Industrial ecosystems: Foresight. Ekonomicheskoe vozrozhdenie Rossii = Economic Revival of Russia. 2018;(2):53–62. (In Russ.).

9. Porter M.E. Competitive advantage: Creating and sustaining superior performance. New York, NY: The Free Press; 1998. 592 p. (Russ. ed.: Porter M. Konkurentnoe preimushchestvo: Kak dostich’ vysokogo rezul’tata i obespechit’ ego ustoychivost’. Moscow: Alpina Business Books; 2005. 715 p.).

10. Kostenko E. P. Transformation of personnel management mechanism in conditions of formation of new technological layout. Gosudarstvennoe i munitsipal’noe upravlenie. Uchenye zapiski = State and Municipal Management. Scholar Notes. 2020;(2):58–69. (In Russ.). DOI: 10.22394/2079–1690–2020–1–2–58–69

11. Mitrofanova E. A., Mitrofanova A. E. Ecosystem approach for the human resource management transformation. Liderstvo i menedzhment = Leadership and Management. 2022;9(1):201–218. (In Russ.). DOI: 10.18334/lim.9.1.114296

12. Krylov A. How HR ecosystems work, and why big business needs them. 2021. URL: https://strategyjournal.ru/innovatsii/kak-rabotayut-hr-ekosistemy-i-zachem-oni-krupnomu-biznesu/ (accessed on 15.07.2024). (In Russ.).

13. Harman R. An overview of the developing digital HR ecosystem. Engadget. Jul. 07, 2016. URL: https://www.engadget.com/2016–07–06-an-overview-of-the-developing-digital-hr-ecosystem.html (accessed on 16.07.2024).

14. Biglova A.A. HR-DIGITAL: Digital technologies in personnel management.Ekonomicheskie issledovaniya i razrabotki = Economic Development Research Journal. 2021;(11):67–72. (In Russ.). DOI: 10.54092/25420208_2021_11_67

15. Ilyukhina L.A., Bogatyreva I.V. The concept of personnel management amidst digital transformation.Kreativnaya ekonomika = Journal of Creative Economy. 2022;16(6):2445–2462. (In Russ.). DOI: 10.18334/ce.16.6.114810

16. Olenev D. A. Digitalization of HR technologies: An overview of Internet sources. In: Digital transformation of society, economy, management and education. Proc. 1st Int. conf. on digitalization (DCEME-2018). (Ekaterinburg, December 14–15, 2018). Sedlčany: Ústav personalistiky; 2018:68–75. URL: https://elar.urfu.ru/bitstream/10995/98224/1/978–80–88327–00–4_012.pdf (In Russ.).

17. Strohmeier S. Digital human resource management: A conceptual clarification.German Journal of Human Resource Management. 2020;34(3):345–365. DOI: 10.1177/2397002220921131

18. Boatman А. Digital employee experience: A definitive guide for 2025. Academy to Innovate HR (AIHR). URL: https://www.aihr.com/blog/digital-employee-experience/#:~:text=What%20is%20digital%20employee%20experience%3F,be%20engaged%2C%20proficient%2C%20and%20productive (accessed on 20.07.2024).

19. Pryadokhina I.V., Prishchenko E.A. Methodological approach to managing customer experience in the IT services market. Mir ekonomiki i upravleniya = World of Economics and Management. 2023;23(1):95–108. (In Russ.). DOI: 10.25205/2542–0429–2023–23–1–95–108

20. Kutsulym D. V., Zhrebets E. V. Customer experience management in the BIG DATA era. Forum molodykh uchenykh. 2020;(10):303–310. URL: https://cyberleninka.ru/article/n/upravlenie-klientskim-opytom-v-epohu-big-data (accessed on 19.07.2024). (In Russ.).

21. Vinogradova E. Without officialdom. Forbes. Nov. 19, 2021. URL: https://www.forbes.ru/partner-article/445399-bez-oficioza (accessed on 25.07.2024). (In Russ.).

22. Vasilyeva E. V., Gromova A. A., Moiseeva A. P. Technological ecosystem of athe modern office, digital workspace: Pros and cons. Innovatsii i investitsii = Innovation & Investment. 2023;(6):83–86. URL: https://cyberleninka.ru/article/n/tehnologicheskaya-ekosistema-sovremennogo-ofisa-tsifrovoe-rabochee-prostranstvo-za-i-protiv (accessed on: 20.07.2024). (In Russ.).

23. Raisch S., Krakowski S. Artificial intelligence and management: The automation-augmentation paradox. Academy of Management Review. 2021;46(1):192–210. DOI: 10.5465/amr.2018.0072

24. Singh A., Pandey J. Artificial intelligence adoption in extended HR ecosystems: Enablers and barriers. An abductive case research. Frontiers in Psychology. 2024;14;1339782. DOI: 10.3389/fpsyg.2023.1339782

25. Vittenbeck N. V. Talent management of foreign trade companies amidst of digital transformation: A new context or a paradigm shift. Liderstvo i menedzhment = Leadership and Management. 2023;10(4):1337–1352. (In Russ.). DOI: 10.18334/lim.10.4.119145

26. Borisov I. Digital maturity of Russian companies requires development Ekonomika i zhizn’. 2021;(17–18). URL: https://www.eg-online.ru/article/436133/ (accessed on 30.07.2024). (In Russ.).

27. Kalinovskaya I. I. Analysis of the possibility of applying the HR ZERO concept by Belarusian organizations. Vestnik Vitebskogo gosudarstvennogo tekhnologicheskogo universiteta = Vestnik of Vitebsk State Technological University. 2022;(1):155–169. (In Russ.). DOI: 10.24412/2079–7958–2022–1–155–169

28.