Hyperlocal marketing: conceptual representation status, technological foundations and directions of development.

E. V. Griva; A. A. Sidorov

Management Sciences
Upravlenčeskie nauki

ISSN 2304-022X (Print)
ISSN 2618-9941 (Online)

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Griva E.V., Sidorov A.A. Hyperlocal marketing: conceptual representation status, technological foundations and directions of development. Management Sciences. 2024;14(4):138-150. https://doi.org/10.26794/2304-022X-2024-14-4-138-150

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ISSN 2304-022X (Print)
ISSN 2618-9941 (Online)

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About the Authors

E. V. Griva
Tomsk State University of Control Systems and Radioelectronics (TUSUR)
Russian Federation

Egor V. Griva — Postgraduate student, Assistant of the Department of Automation of Information Processing,

A. A. Sidorov
Tomsk State University of Control Systems and Radioelectronics (TUSUR)
Russian Federation

Anatoly A. Sidorov — Cand. Sci. (Econ.), Assoc. Prof., Head of the Department of Information Processing Automation

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