“Scenario Management”: the Relation Between Strategy and Tactics
https://doi.org/10.26794/2304-022X-2016-6-4-62-67
Abstract
As early as in the second half of the past century the effective strategy could remain such for the decades. A modern manager must be able to foresee the possible environment changes and to “keep a stock” of strategies, or scenarios, optimizing the company reaction on environment changes. A scenario approach is a sufficiently new phenomenon both in Russian and world science of management. Nowadays however this topic sounds more often and more persistent. It is not occasionally because a number of factors act co directionally: economy globalization, informatization and business “internitization” in everyday life, communication and making decisions boosting caused the fact that the words “volatility” and “turbulence” are now known even for children. At present time any manager must be ready for the fact that the conditions of the company activity can be substantially changed at any moment. That is why the strategies which are efficient today can cease be such without any seen prerequisites tomorrow. As far as the topic of scenario management has not been sufficiently worked out both in Russian and world science it is important to be aware of the concept “scenario management” and how this term is used in the modern scientific literature. That is what the article is devoted to.
About the Author
S. A. Bratchenko
Financial University
Russian Federation
PhD (Economics), Associate Professor of the General Management Department
Russian Federation
PhD (Economics), Associate Professor of the General Management Department
References
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Review
For citations:
Bratchenko S.A. “Scenario Management”: the Relation Between Strategy and Tactics. Management Sciences. 2016;6(4):62-67. (In Russ.) https://doi.org/10.26794/2304-022X-2016-6-4-62-67
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