Customization as a Marketing Innovative Driver in a Turbulence Economy

Management Sciences
Upravlenčeskie nauki

ISSN 2304-022X (Print)
ISSN 2618-9941 (Online)

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Management Sciences

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Kalinina M.A. Customization as a Marketing Innovative Driver in a Turbulence Economy. Management Sciences. 2017;7(2):66-69. (In Russ.) https://doi.org/10.26794/2304-022X-2017-7-2-66-69

Views PDF (Rus): 540

ISSN 2304-022X (Print)
ISSN 2618-9941 (Online)

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About the Author

M. A. Kalinina
Finance University
Russian Federation

Ph.D. in Economics, Candidate of Economic Sciences, Associate Professor in Marketing, Management Department

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