The state of the modern Russian economy is considered from the point of view of the technological structures concept. On the basis of this theory, the author presents a structural section of the domestic economy from the point of view of each technological structure, as well as a comparative analysis of data on the Russian economy with the performance of the economies of other countries of different technological development levels. In particular, such countries as Bangladesh, Singapore, Great Britain, China and Germany, as well as many other countries belonging to all groups of countries of the world economy, are taken as examples. The study was conducted to determine the degree of readiness of Russia to the transition to the so-called “sixth” economic structure, characterized by the emergence and development of new materials that increase the efficiency of use and service life of most previously invented items. The conclusions about the loss of Russia’s many achievements of the fifth technological structure, were made, which, of course, can complicate the transition to the sixth. The modernization of the country’s economy, based on the restoration and development of key sectors of the fourth and, especially, the fifth technological structures (ferrous and nonferrous metallurgy, chemical industry, oil production and processing, software production, production of consumer goods, etc.). It is necessary to develop and modernize those sectors of the national economy that are currently operating in Russia, have a competitive advantage in the world market. The author does not propose to abandon the scientific and technological development. It is recommended to use the existing and future achievements of the sixth technological structure (borrowed abroad or developed independently) to increase the competitiveness of these economic sectors, as well as the transport infrastructure modernization, limiting the adverse impact of industry on the environment.

Despite the ongoing sanction regimes, the Russian Federation is seeking to enhance the competitiveness of tradable goods and, hence, expand the international trade, increase exports and provide legal support for export crediting as a guarantee for maintaining the active trade balance of the country. until now the regulatory framework for export crediting in the Russian Federation is not complete: certain provisions of the Russian and international law related to the area under study need harmonization. In this paper, the author examines the compliance of the terms of the OECD Arrangement on Officially Supported Export Credits with the regulatory framework governing export crediting in the Russian federation. The paper analyzes the Russian legislation, strategic planning documents and in-house documents of organizations that form the national export support system. The analysis revealed the lack of legislative consolidation of export development in the Russian Federation, with regulatory issues reflected in non-core documents. The problem solution lies in improving the regulatory framework for support of export crediting so as to reduce the country risk and enhance the national competitiveness.

The article verifies the consistency between strategic documents at the federal and the regional levels on the two subjects of joint jurisdiction of theRussian Federationand the constituent entities of theRussian Federation: providing citizens with housing and development of sports. The federal law on strategic planning provides for the coordination of target values of indicators of strategic documents on joint management. Provisions on the need for such coordination in 2016–2017 appeared in the bylaws on the formation of state programs and strategies for socio-economic development. However, according to the research, the target values of the main indicators of these sectors of the economy as of the beginning of2018 inthe policy documents stated to be not coordinated — their values, established in federal state programs, are 10–20% higher than the aggregate values declared by the subjects of the russian federation in regional state programs. The study was conducted on the basis of a comparison of the data of strategic documents of the federal and regional levels. The main attention is paid to studying the coherence of state programs as the most relevant strategic documents related to the budget process. The author analyzes the sets of target indicators used by federal and regional government programs to establish medium-term goals. In the course of the research several indicators were identified for each direction, for which a more detailed analysis of the sequence of federal and aggregated regional values was carried out. In the direction of housing analysis the number of housing in 2020 was investigated, and in the direction of development of physical culture and sports the following indicators were review: the proportion of the population systematically engaged in physical culture and sports in 2020; share of the population provided with sports facilities on the basis of one-time visitor capacity in 2020. Statistical methods were used in the study. The author comes to the conclusion that in order to ensure the consistency of the indicators of strategic documents, it is necessary to select the key indicators for each subject of joint management, and to develop principles for their coordination as well as to create a mechanism for harmonizing indicators.

Management of the process of research and development cost formation (hereinafter — R & D) in Russian scientific organizations and institutions of higher education is an urgent task in an environment where budget funding for research is reduced, and the universities themselves are interested in increasing their revenues from fundamental, applied research and experimental development. In addition, the rating of educational institutions, their competitiveness in the market of intellectual services, including, depends on the number of successfully implemented together with business partners of innovative projects that are based on research and development, the number of commercialized results of intellectual activity (hereinafter-R&D) and concluded state contracts. Methods of algorithmization, modeling, calculation coefficients, expert estimates, determination of the initial (maximum) price of the contract have been used. Research result: Two models of research performance cost formation by the educational and scientific organizations are presented: 1) on the state task; 2) on other types of R&D. In the first case, the model is based on the allocated subsidy for the implementation of the state task, adjusted for the coefficient of labor intensity increase, which is calculated on the basis of the criteria of scientific, technical and consumer efficiency of research. The final labor intensity increase coefficient is a rating of the application of a particular creative team to perform research. In the second case, the fundamental element of value formation is the initial (maximum) price of the contract, which can be determined on the basis of cost, comparative or income approach, as well as (in the case of the state customer) by summing tax revenues to the budgets of all levels from the production and sale of high-tech products. The total value is defined as the minimum value of the contract prices calculated by different methods. The developed models of value formation can be used to build a methodology for determining the cost of R&D

The problem of inefficient activity of small innovative enterprises (SIE) is one of the reasons for the slow development of scientific institutions, including the RAS institutes. The state is gradually reducing their funding, forcing the management of institutions to seek the commercialization of the created intellectual property (IP). Many factors influence the activities of SIEs, such as legislative, personnel, financial, infrastructure, information and others, but administrative barriers are among the most significant. Within the framework of this study, the influence of each administrative factor on the activities of existing spin-off companies of RAS institutes is being studied. Among the main tasks of this work, a detailed analysis of Russian and foreign literature on the topic of research, the study of administrative barriers, as well as carrying an expert survey of the RAS institutes representatives in order to identify the most significant factors for the activities of SIEs can be mentioned. An expert poll was conducted by phone with a preliminarily prepared list of questions. Based on the results of the study, it can be concluded that it is exactly regulatory barriers, which require the most attention. This area demands to develop a measure set to improve their effectiveness. An important risk factor is the intellectual property weak protection, which not only deprives innovation of the opportunity to be realized, but also contributes to the leakage of technology. This problem is proposed to be solved by introducing a procedure for preliminary patent applications. In addition, it is important to continuously improve the level of knowledge in the field of patenting, intellectual property rights and entrepreneurship by research organizations. The abovementioned methods are only part of a large set of measures to reduce some of the administrative barriers in the process of commercializing innovation.

A high percentage of failures of new products is considerably associated with management issues at the initial, with a large amount of uncertainty, stage of product development. Taking into account the fact that the characteristics and functionality of the future product are determined exactly at the initial stage, the management of the process here is of decisive importance. In the digital transformation process, companies rethink the product development management process and, correspondingly, the competence model of product managers. The purpose of the paper is to identify the key competencies (qualities, personal characteristics and abilities allowing to carry out professional activity key tasks) of the digital era product managers, as well as testing the design and project approaches in developing their competencies. Getting primary information about the main professional tasks was provided through in-depth interviews with successful product managers from the following industries: internet and telecommunications, software, pharma and finance. Two typical profiles/types of product managers were identified and called «technologically-oriented» and «business-oriented». As a result of the empirical research the key universal competencies of product managers to manage innovative products development effectively have been revealed. The partial overlap with the competences of innovation entrepreneurs, identified earlier, was discovered. for the development of key competencies, the innovation training program was developed and tested. The statistical analysis results showed that project based learning in combination with design thinking, Lean Startup & Customer Development, as well as modern digital rapid prototyping technique application, provide positive dynamics in the development of revealed key competencies for beginning product managers.

In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for measuring subconscious reactions to marketing incentives. In this paper existing methods of neuromarketing are analyzed critically, their advantages and disadvantages are critically determined. As a result, the following groups of neuromarketing methods are distinguished: methods that measure the metabolic brain activity; methods that measure electrical brain activity; methods that measure derivative subconscious reactions. These methods make it possible to evaluate subconscious reactions, such as level of attention and emotional engagement, memory activation and other perceptual metrics. At the same time, neuromarketing has its limitations such as high costs, difficulty of searching for subjects and specialists and also negative influence of laboratory conditions during the experiments. These shortcomings should be taken into consideration combining neuromarketing with traditional research methods.

The purpose of the work is to develop a mechanism for increasing the socio-economic development sustainability of the region based on the application of modern GIS technologies. The subject of this work is the organizational and economic relations that arise in the process of constructing a geoinformation system for modeling the spatial development of territories. This system is aimed at achieving sustainable economic growth in the region. The methods of empirical research (observation, comparison, collection and study of information), methods of current and prospective analysis and theoretical and practical material synthesis were used in the work. The article analyzes the available publications on the issues of regional sustainable development, which allowed to conclude of necessity to introduce modern geoinformation systems for the operational collection, processing and analysis of primary information on indicators of socio-economic development of the territories. The developed mechanism for increasing the sustainability of the socio-economic development of the region using geo-information systems includes three conceptual blocks: creation and functioning of a regional GIS-center with constant fi of databases and updating of operating systems; geoinformation system of macroeconomic and spatial territory development data analysis; modeling of regional development taking into account individual features of the territory and targets for sustainable socio-economic development. This mechanism is designed to increase the stability of the socio-economic development of the region, by taking into consideration the balance of interests of the state, business and society. This will ensure a non-decreasing rate of opportunity growth to meet the needs of present and future generations who live in the given territory and the preservation of the environment. The proposed mechanism for increasing the stability of spatial development of regions on the basis of geoinfrational technologies is a tool for improving the management system in the framework of implementing the state and regional economic policy of spatial development of Russia. The use of geoinformation systems in the development of measures to increase the sustainable socio-economic development of the region contributes to improving the quality of the complex system state analysis. It contributes to the solution of practical problems in allocating resources or analyzing the effectiveness of their deployment. It also contributes to the implementation of the strategic planning principles using digital technologies and to ensure the timeliness of the decisions made in the field under investigation.

The paper presents the results of a comprehensive psychological study of the professional network community of the Institute for the development of leaders as a strategic initiative, “Agency for strategic initiatives to promote new projects” (ASI). Based on its results, the authors attempt to formalize and justify the psychological determinants of personality, the purposeful impact and education of the younger generation, nudge and the correction of “mature” entrepreneurs will directly affect their personal growth, correspond to their individual development path, activate the activity “under the flag” of the National technology initiative (NTI) and the strategy of national technological development (NTD). The article presents the results of the study of individual psychological indicators of the professional community representatives of the Institute for Leadership Development ASI. Only representatives of the russian technological elite can be the main drivers of socio-economic growth of the national economy in the next 5–10–20 years. The Government of the Russian Federation has relied on the development of science and technology in its development Strategy.

The article presents the study of talent management as one of the current trends in the human resources management fi in organizations, stages of building a talent management system, the influence of corporate culture and other factors on the motivation of talented employees are reviewed. The aim of the work is to study the existing scientific and practical interpretations of the concept of talent management and company modern strategies to work with them. The article actualizes the need for talent management in the organization, examines the history of the concept of “talent management”, existing to date interpretations of the term, the characteristics of talent management levels in the organization. The stages of talent management system implementation in the company are analyzed. Examples of talent management use in organizations, as well as the results of research in the fi of talent management are given. It is concluded that the talent management system in a modern organization should be based on the principles of meritocracy, priority of corporate culture, creative non-material motivation and high professional development of personnel.