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| Issue |
Title |
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| Vol 15, No 1 (2025) |
Heuristic vs Formalized Pricing in Consumer Markets: The Role of Price Perception Factors |
Abstract
PDF (Rus)
PDF (Eng)
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V. V. Gerasimenko, K. V. Simonov |
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| Vol 14, No 4 (2024) |
Hyperlocal marketing: conceptual representation status, technological foundations and directions of development. |
Abstract
PDF (Rus)
PDF (Eng)
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E. V. Griva, A. A. Sidorov |
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| Vol 14, No 1 (2024) |
Innovative Design of Marketing Ecosystems |
Abstract
PDF (Rus)
PDF (Eng)
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А. I. Vasiliev, I. А. Brusakova |
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| Vol 13, No 3 (2023) |
Promotion of Fashion Brands in the Russian Market in the Absence of Foreign Competitors (on the Example of the Lime Clothing Brand) |
Abstract
PDF (Rus)
PDF (Eng)
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V. O. Mikryukov, M. V. Anisina, Y. N. Zakharova, V. V. Titova, Y. V. Frank |
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| Vol 13, No 3 (2023) |
Improving Features of Sales of Health Insurance Products |
Abstract
PDF (Rus)
PDF (Eng)
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A. B. Pluzhnik |
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| Vol 12, No 2 (2022) |
Application of various marketing concepts in strategic management |
Abstract
PDF (Rus)
PDF (Eng)
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T. N. Kurina |
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| Vol 11, No 4 (2021) |
Sales management. Methodology of Improving the efficiency of the company’s sales system |
Abstract
PDF (Rus)
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A. I. Nazarov |
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| Vol 11, No 2 (2021) |
Knowledge management model based on organizational and motivational mechanisms |
Abstract
PDF (Rus)
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M. A. Molodchik, I. A. Esaulova, A. V. Molodchik |
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| Vol 9, No 4 (2019) |
To the Question of the Application of Generational Approach in the Management of Marketing Activities of Enterprises |
Abstract
PDF (Rus)
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O. A. Mironova, G. I. Chekmareva |
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| Vol 9, No 3 (2019) |
Digital Methods of Marketing Resources Distribution of a Scientific Organization |
Abstract
PDF (Rus)
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R. M. Kachalov, Yu. A. Sleptsova |
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| Vol 8, No 4 (2018) |
Product Management: Managing Product Development in the Era of Digital Transformation |
Abstract
PDF (Rus)
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G. D. Laptev, D. K. Shaytan |
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| Vol 8, No 4 (2018) |
Perspectives and Limitations of Neuromarketing Research Methods |
Abstract
PDF (Rus)
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A. Yu. Nedelko |
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| Vol 7, No 2 (2017) |
Customization as a Marketing Innovative Driver in a Turbulence Economy |
Abstract
PDF (Rus)
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M. A. Kalinina |
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| Vol 5, No 3 (2015) |
PECULIARITIES OF ELABORATING AND MAKING COMPLEX MARKETING DECISIONS IN UNSTEADY MANAGEMENT SYSTEMS |
Abstract
PDF (Rus)
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S. Karpova, Y. Chupina |
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| Vol 5, No 2 (2015) |
PRACTICAL ESTIMATION OF BUSINESS PARTNERS RELIABILITY |
Abstract
PDF (Rus)
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|
E. Pavlova |
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